Infographic showing 10 founders who built successful companies by first becoming part of the communities they served, illustrating the bootstrapper strategy of joining a community before starting a business.

The Free Startup Advantage Most Entrepreneurs Ignore

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If you’re thinking about starting a business, there’s one thing you can do today that costs almost nothing but can put you months—even years—ahead of your competition. Join the community before you build the business. Not because it’s inspirational. Because it’s strategic. Large companies spend millions on market research, focus groups, consultants, and advertising agencies …

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